Publisher's Synopsis
Sustainable Tourism: Entrepreneurship Innovations and Strategies explores the evolving landscape of tourism meeting the pressing need for sustainability. Chapters examine how entrepreneurial ventures are harnessing current trends to create eco-conscious opportunities that benefit both businesses and local communities. Emerging entrepreneurial trends are unpacked along with the strategic opportunities that arise from adopting sustainable practices. It explores how entrepreneurs can align their ventures with evolving consumer preferences for eco-friendly travel while creating impactful, enduring business models. Through a blend of case studies, strategic models, and real-world examples, Sustainable Tourism offers readers a comprehensive guide to shaping a responsible and profitable tourism business. Addressing themes like responsible tourism, community engagement, and technology-driven solutions, this book empowers readers to navigate the complexities of the tourism market. Entrepreneurs, tourism professionals, and industry stakeholders will find a wealth of opportunities to innovate, lead, and thrive in a sustainable future. Whether you are a business leader, academic, or policy maker, this guide will inspire you to seize opportunities while fostering a sustainable tourism ecosystem.
