Sustainable Practices in the Fashion and Retail Industry

Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic and environmental conditions are shaping the future of consumer shopping habits. As the impact of consumers on society and the environment grows, and digital innovations alter the way people interact with brands, the retail landscape is expected to change significantly. Further exploration of these sustainable practices may provide improved solutions for environmentally conscious fashion and retail businesses. Sustainable Practices in the Fashion and Retail Industry explores the continuing trends of sustainable techniques and practices in the fashion and retail business. It examines how consumer habits are evolving toward more thoughtful, personalized, and technology-driven experiences that align with modern values and lifestyles. This book covers topics such as green marketing, social media, and circular economy, and is a useful resource for business owners, policymakers, entrepreneurs, economists, academicians, and researchers.