Book (13 Jul 2016)
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Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.
| ISBN: | 9781473986343 |
| Publisher: | American Marketing Association |
| Imprint: | American Marketing Association |
| Pub date: | 13 Jul 2016 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
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