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Survey Research for Managers

Survey Research for Managers How to Use Surveys in Management Decision-Making

2nd Edition 1990

Paperback (11 May 1990)

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Publisher's Synopsis

The aim of this book is to illustrate the ways in which surveys can be used to improve the quality of decision-making in business and government. It is about the use of surveys rather than how they are conducted, and provides examples of the ways in which research can be used.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9780333521700
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2nd Edition 1990
Language: English
Number of pages: 268
Weight: 393g
Height: 216mm
Width: 136mm
Spine width: 15mm