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Survey & Questionnaire Design

Survey & Questionnaire Design Ipsos MORI / Wellcome Trust - SAGE Video in Practice

Book (04 Aug 2016)

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Publisher's Synopsis

Tom Huskinson of Ipsos MORI and Ethan Greenwood of the Wellcome Trust Monitor explain the steps and issues in developing a market research questionnaire. The challenges include eliciting information about unfamiliar topics, navigating technology and interviewee embarrassment, and finding the right wording for each question.

Book information

ISBN: 9781473969476
Publisher: SAGE Publications Ltd.
Imprint: SAGE Publications Ltd.
Pub date:
DEWEY: 300.723
DEWEY edition: 23