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Surfing the Global Tide

Surfing the Global Tide Automotive Giants and How to Survive Them

2009

Hardback (22 Apr 2009)

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Publisher's Synopsis

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9780230579248
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2009
DEWEY: 338.476292
DEWEY edition: 22
Language: English
Number of pages: 271
Weight: 560g
Height: 240mm
Width: 162mm
Spine width: 20mm