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Surfing the Global Tide : Automotive Giants and How to Survive Them

Surfing the Global Tide : Automotive Giants and How to Survive Them

1st Edition 2009

Paperback (22 Apr 2009)

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Publisher's Synopsis

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781349367863
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st Edition 2009
Language: English
Number of pages: 271
Weight: 399g
Height: 235mm
Width: 155mm
Spine width: 15mm