Publisher's Synopsis
For advanced undergraduate and MBA courses in Supply Chain Management. This text brings together the strategic role of the supply chain, key managerial concepts in supply chain management, and the tools and techniques for supply chain design and planning. Every chapter gives suggestions that managers can use in practice. *The strategic importance of good supply chain design and management for every firm. *Helps students visualize how good supply chain design and management can be a competitive advantage for a firm, and understand how weaknesses in supply chain design and management can hurt the firm. *Presents methods (called levers and drivers) that are available when designing and managing a supply chain are described - Clearly spells out how these drivers may be used at the supply chain design, planning, and operation stages to improve performance. *Logistics and supply chain tools and techniques - Stresses the managerial context in which the tools are used and the managerial levers for improvement that they support. *Extensive use of Excel - To illustrate all methodologies.;*Discussion of e-commerce and information technology - In the context of supply chain management. *Many solved examples. *Cases - Written by the authors specifically for this text.
