Publisher's Synopsis
Marketing has never been more exciting-or more demanding. In a world where algorithms, customer expectations, and technologies evolve daily, mastering marketing is no longer optional for MBA students and business professionals. It's essential.
Supercharged MBA in Marketing: A 7-Day Roadmap is designed for those who want to cut through the clutter and master the strategic, creative, and data-driven skills that today's marketing leaders use to drive growth. Whether you're a current MBA student, a recent graduate, a career switcher, or a working professional looking to sharpen your edge, this book gives you the tools to understand and apply modern marketing at a high level-fast. In just seven days, you'll walk through the full spectrum of marketing-starting with foundational research and customer insight, moving through brand strategy, product innovation, and digital channels, and finishing with analytics, technology, and strategic integration. Each day focuses on a core discipline, offering real-world frameworks, case insights, and practical tools you can apply immediately to your business, your career, or your next project. But marketing isn't just about tools. It's about thinking differently-about shifting from a product-centric mindset to a customer-obsessed one. In this book, we help you build not just technical skills, but also the mindset of a modern marketer: one who blends creativity with data, strategy with empathy, and long-term brand thinking with short-term performance.We also include a Bonus Section dedicated to your career. From building a compelling marketing portfolio to choosing the right certification paths and creating your personal brand, this section is a blueprint for turning your marketing skills into real career momentum-whether you're aiming for brand management, growth marketing, digital strategy, or something entirely new. If you're ready to make marketing one of your most powerful MBA skills, this book is your launchpad. With this roadmap, you'll not only understand what great marketers do-you'll be ready to become one.
