Publisher's Synopsis
This summary is a separate companion to The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Have you ever bought a book with the intention of making positive changes in your life, and then a month later nothing has changed? A month after you've finished reading the book, life gets busy, and you forget many of the important ideas you've just read. Use this summary to quickly review the most important ideas from the book and get back on track to achieving the positive life-changing results you bought the book to obtain. Millions of people worldwide use book summaries to quickly re-learn important concepts from the books they've read.
Behaviours, trends, and the desire to buy a product are all ideas that must spread throughout the population. The most successful ideas spread like a virus through the population, with one person spreading the idea to many others, who then go on to spread the idea even further. Some ideas spread, others don't. To make an idea spread, it must cross the tipping point. Once an idea has crossed the tipping point, it spreads far and wide at an incredibly rapid pace. Learn how to push your idea past the tipping point.
Summary Table of Contents:
Ideas, Behaviours, Trends, and Products Spread like Epidemics
To Spread, an Idea Must Cross the Tipping Point
The Pareto Principle (80/20 Rule) Describes How Ideas Spread
Some People Are More Persuasive than Others when Spreading Ideas
Celebrities Are Connectors
Mavens Are Responsible for Passing Information along to Others
Spreading an Idea Across Boundaries Is Crucial
Groups of 150 People
The Best People to Help You Spread Your New Idea
The Power of Your Environment
If an Idea Doesn't Stick, It Doesn't Spread
The top performers in every field are reading at least two books a week.
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Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book.
