Publisher's Synopsis
This summary is a separate companion to The Thank You Economy by Gary Vaynerchuk. Have you ever bought a book with the intention of making positive changes in your life, and then a month later nothing has changed? A month after you've finished reading the book, life gets busy, and you forget many of the important ideas you've just read. Use this summary to quickly review the most important ideas from the book and get back on track to achieving the positive life-changing results you bought the book to obtain. Millions of people worldwide use book summaries to quickly re-learn important concepts from the books they've read.
The Thank You Economy is isn't some abstract concept or new fad-it's real, and you take part in it every day. The Thank You Economy is the way we do business today. It's how businesses communicate with customers and how customers buy from businesses. It's both online and offline. The Thank You Economy is about recognizing the power of customers' opinions and how quickly those opinions are spread across the internet. The way companies compete for customers has changed.
Summary Table of Contents:
Lessons from Businesses of Bygone Times
Social Media Has Changed the Way Businesses Compete
Building a Trusting Relationship Takes Time
Social Media Helps You Reach Your Customers
Make Social Media a Part of Your Overall Marketing Strategy
Managing Social Media Is Different from Managing Traditional Media
Customers Expect to Be Able to Talk to Your Company
The Full Impact of Social Media Is Hard to Measure
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Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book.