Publisher's Synopsis
This summary is a separate companion to Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt, Stephen J. Dubner. Have you ever bought a book with the intention of making positive changes in your life, and then a month later nothing has changed? A month after you've finished reading the book, life gets busy, and you forget many of the important ideas you've just read. Use this summary to quickly review the most important ideas from the book and get back on track to achieving the positive life-changing results you bought the book to obtain. Millions of people worldwide use book summaries to quickly re-learn important concepts from the books they've read.
Economics is essentially a system of competing incentives. How do individual people get what they want when everyone else is competing for the same thing? Learn how all behaviour is a result of incentives. To change behaviour, you must change the incentives. Learn how unscrupulous salespeople use the power of our fears to upsell us or make us buy things we don't actually need.
Summary Table of Contents:
Economic Incentives
Social Incentives
Moral Incentives
The Most Effective Way to Influence People's Behaviour
All Changes in Behaviour Are the Result of Incentives
People Could React Differently to the Same Incentives on Different Occasions
Finding the Right Incentives is Complicated
When Events Happen Together, People Jump to Conclusions about Cause and Effect
The Most Persuasive Fears Are Those Which Are Easiest to Visualize and Most Severe
Lack of Control Increases Fear
Experts Can Exploit Laypeople Using Their Information Advantage
Experts Can Exploit People Using Fear to Upsell Them
Do Your Research to Avoid Being Taken Advantage Of
When Information Is Not Given, People Assume the Worst
The top performers in every field are reading at least two books a week.
Don't get left behind!
Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book.
