Publisher's Synopsis
This is a pack consisting of a book and audio tape. Successful selling requires skills and systems, yet many sales people focus solely on skills and neglect the systems which transfer the skills into successful sales.;This book provides the reader with both the skills and the systems, while the cassette reinforces the message of the book, illustrating it with numerous examples of the right and wrong ways to become a successful sales person.;The points covered include: gaining product expertise, a three-part objection process, prospect action system and self-motivation.
