Successful Product Design

This work describes how to organize the management of the design process, puting forward a highly structured approach that directs this process to ensure optimization of the best product. The book is aimed at industrial designers and managers, technical directors and operations managers.;Whilst not being a universal panacea it takes the reader successively through the front end stages of a process of design, starting with market/user need and concluding with the entry to conceptual design. Its core is a full description of each of the five main stages or layers of this approach. Each layer is accompanied by supporting material, worked examples and full references are also given.;This method of approach has been developed in close collaboration with a number of industries, including both large and small engineering concerns. The method has been modified in the light of their comments and the overall response has been favourable. Stuart Pugh is already well known in design circles and his co-author Bill Hollins spent 12 years as an engineering designer before collaborating with Profesor Pugh. The method should become the modus operandi for design activities in both engineerng and other areas of industry.