Publisher's Synopsis
Negoiating skills play a crucial role in a manager's relationship with customers, suppliers and colleagues, yet many managers dread negotiating. This book outlines the factors which contribute to constructive and successful negotiating.;The cassette reinforces the message of the book, illustrating it with numerous examples of the right and wrong ways to negotiate successfully. The points covered are: researching your objectives, evaluating your opponents, making proposals, and closing and confirming.;This pack consists of the book and cassette. The cassette may also be purchased separately.