2nd Edition
Paperback (04 Feb 1998)
Not available for sale
Out of stock
This manual explains the ideas behind the marketing process and how they can be applied. Topics covered include: devising a marketing plan; constructing your marketing plan; using marketing research; segmenting your market; meeting your customer's needs; and increasing sales through marketing.
| ISBN: | 9780340705377 |
| Publisher: | Hodder & Stoughton |
| Imprint: | Hodder & Stoughton |
| Pub date: | 04 Feb 1998 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 80 |
| Weight: | 107g |
| Height: | 130mm |
| Width: | 198mm |
| Spine width: | 10mm |
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