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Successful Marketing Strategies for Nonprofit Organizations

Successful Marketing Strategies for Nonprofit Organizations - Nonprofit Law, Finance, and Management Series

Hardback (30 Oct 1995)

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    Other formats & editions

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    Hardback (17 Dec 2010) - 2nd Edition RRP $51.56 $37.85

    Publisher's Synopsis

    This book explains how marketing can be used to enhance fund-raising and increase the nonprofit's visibility in the community. It provides some basic marketing concepts and then demonstrates how to apply them to situations facing nonprofits.

    Book information

    ISBN: 9780471105688
    Publisher: J. Wiley
    Imprint: John Wiley & Sons, Inc.
    Pub date:
    DEWEY: 658.8
    DEWEY edition: 20
    Number of pages: 294
    Weight: 652g
    Height: 235mm
    Width: 163mm
    Spine width: 28mm

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