Hardback (16 Nov 1995)
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Out of stock
An accessible and practical work designed to address the needs of micro–enterprises whose owners must do most of the work. Describes how to use cost–effective and time–saving methods in order to obtain the pertinent information to complete a marketing plan, keep it updated and develop a system for gathering, organizing and using research data following startup.
| ISBN: | 9780471123811 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 16 Nov 1995 |
| DEWEY: | 658.83 |
| DEWEY edition: | 20 |
| Number of pages: | 240 |
| Weight: | 539g |
| Height: | 234mm |
| Width: | 155mm |
| Spine width: | 22mm |
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