5th Edition
Book (01 Jan 2001)
Not available for sale
Out of stock
Covers data base marketing, strategic planning, merchandise selection, business-to-business marketing, mailing lists, magazines, newspapers, TV, radio, catalogs, print advertising, research, and idea development.
| ISBN: | 9780844235103 |
| Publisher: | NTC Business Books |
| Imprint: | NTC Business Books |
| Pub date: | 01 Jan 2001 |
| Edition: | 5th Edition |
| DEWEY: | 658.84 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 654 |
| Weight: | 1318g |
| Height: | 238mm |
| Width: | 193mm |
| Spine width: | 42mm |
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