Paperback (01 Jun 1995)
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This is an introduction to the principles of how advertising and promotional decisions are made and how advertising campaigns are carried out. The author explains the role of advertising and promotion within a broader business strategy, covering the full range of types of advertising.;The book caters for students following the syllabuses of Advanced level work, BTEC National work, NVQ level 3 studies and Advanced GNVQ.
| ISBN: | 9780719553714 |
| Publisher: | Murray |
| Imprint: | Murray |
| Pub date: | 01 Jun 1995 |
| DEWEY: | 659 |
| DEWEY edition: | 20 |
| Number of pages: | 322 |
| Weight: | 725g |
| Height: | 244mm |
| Width: | 190mm |
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