Publisher's Synopsis
By 2042, the United States will reach a turning point: White Americans will no longer comprise a majority of the population. Long before then, demographic shifts will put unprecedented pressure on the operating models of most organizations. Companies that proactively embrace diversity in all areas of their operations will see their fortunes rise, while companies that ignore this shift and adopt business-as-usual will find it more difficult, even impossible to compete. In this book, Carol Fulp, a renowned business leader and visionary, explores staffing trends in contemporary America, and provides a blueprint for what businesses must do to maintain their competitiveness and customer base in this changing demographic landscape. Fulp uses her own experiences in the workplace and in advising companies on diversity practice, along with detailed case histories of corporate cultures, to demonstrate how people of different races and ethnicities represent a essential asset to contemporary companies and organizations. Whether it's the NFL, AT&T, Cesear's Entertainment, John Hancock, or Starbucks, companies that prize inclusivity are best poised to survive and thrive in 2042 and beyond.
