Publisher's Synopsis
New materials offer exciting potential for innovation and business success. But with more than 50,000 materials available already, how can you be sure that your development is viable? Commercialising a new material can take 15 years and considerable financial investment. Assessing the risks involved and establishing the project's viability is therefore of paramount importance. This workbook outlines a strategy for increasing the knowledge-base on which investment decisions are taken, and for guiding the research, development and commercialisation required to launch a new material successfully.
