Paperback (26 Jan 2007)
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Covering 12 Asian markets – Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines – the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years′ time are systematically described
| ISBN: | 9780470822104 |
| Publisher: | John Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 26 Jan 2007 |
| DEWEY: | 658.8343095 |
| DEWEY edition: | 22 |
| Number of pages: | 188 |
| Weight: | 314g |
| Height: | 209mm |
| Width: | 145mm |
| Spine width: | 14mm |
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