Publisher's Synopsis
The book is thoroughly grounded in the most important concepts of complexity theory in co-evolution, fitness landscapes and self-organised criticality and is based on several years of research. This book is designed to help practising managers respond to todays complex business environment by balancing the need to adapt to new requirements in their competitive environments, while also seizing new opportunities to shape these environments. It describes four key balances drawn from practical applications of complexity theory - a set of concepts that is today attracting considerable interest from management scholars and consultants. Real case examples are drawn from multinational companies to illustrate each of the elements necessary to strike an effective balance.
