Publisher's Synopsis
Business Intelligence and Analytics (BI&A) has been one of the leading technological trends in recent years and is one of the top most priority technology investments. Enterprises require the support of extensive data processing and analytical techniques to bolster their processes. The book comes at an opportune time to provide a holistic overview of BI&A along with its associated concepts, components, infrastructure etc. It also details its applications in various verticals of management such as Marketing, Finance and HR. This book also discusses relevant software such as Excel, SPSS, R and Eviews. STRATÉGIE can be an invaluable resource for students, instructors, and practitioners alike.
