Publisher's Synopsis
BEST STRATEGY BOOK OF 2018: AXIOM BUSINESS BOOK AWARDS
From the New York Times bestselling author on strategy
- Create a shared understanding of strategy.
- Apply practical strategy tools to your business.
- Think strategically on a daily basis.
- Infuse innovation into your strategies.
- Facilitate strategy conversations.
- Lead strategic meetings.
- Set clear strategic direction.
- Profitably grow your business.
- Create competitive advantage. In today's ultracompetitive market, it's be strategic . . . or be gone.