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Strategy

Strategy Sustaining Competitive Advantage in a Globalised Context

Paperback (01 Jan 2006)

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Publisher's Synopsis

This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.

Book information

ISBN: 9780702171956
Publisher: Juta & Company Ltd
Imprint: Juta Academic
Pub date:
Language: English
Number of pages: 180
Weight: 340g
Height: 245mm
Width: 169mm
Spine width: 12mm