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Strategy and Tactics of Pricing

Strategy and Tactics of Pricing A Guide to Profitable Decision Making (College Version): United States Edition

2nd edition

Paperback (06 Jul 1994)

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    Publisher's Synopsis

    For senior/MBA-level course in Pricing Strategy or Managerial Economics.

    Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy.

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    Book information

    ISBN: 9780136690603
    Publisher: Bookpoint Ltd
    Imprint: Pearson
    Pub date:
    Edition: 2nd edition
    Number of pages: 400
    Weight: 510g
    Height: 238mm
    Width: 150mm
    Spine width: 15mm

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