Publisher's Synopsis
Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package is a computer simulation of the effects of marketing strategies in competitive markets. Four firms compete in a market defined by more than 60 parameters including market growth rates, price elasticities, learning curves and production costs.;The simulation even models the subtle effects of the propensity of large firms to ignore the action of small competitors. ValueWar projects such measures of financial and strategic performance as market share, profits, and relative price for each business over the 20 - quarter simulation period.
