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Strategy Analysis With Valuewar

Strategy Analysis With Valuewar Version 1.6

Floppy Disk (28 Feb 1994)

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Publisher's Synopsis

Aimed at marketing management and marketing strategy courses at the undergraduate and MBA level, this package is a computer simulation of the effects of marketing strategies in competitive markets. Four firms compete in a market defined by more than 60 parameters including market growth rates, price elasticities, learning curves and production costs.;The simulation even models the subtle effects of the propensity of large firms to ignore the action of small competitors. ValueWar projects such measures of financial and strategic performance as market share, profits, and relative price for each business over the 20 - quarter simulation period.

Book information

ISBN: 9780894262418
Publisher: Scientific Press
Imprint: Scientific Press
Pub date:
DEWEY: 658.80202855369
Language: English
Number of pages: 176
Weight: -1g