Publisher's Synopsis
The "growth-share matrix" has dominated much recent thinking about business strategy, often over-simplifying the problems managers face and ignoring the needs of low-growth enterprises. This is a book about strategic choices. The author draws together competing theories on strategy and competitiveness and relates them to the needs of different types of enterprise in the real world beyond the classroom. The result is an innovative approach to key issues in marketing, internationalization and corporate recovery that is intended for those who need a fuller understanding of business strategy.
