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Strategies for a Successful China Market Entry

Strategies for a Successful China Market Entry

Paperback (31 Mar 2015)

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Publisher's Synopsis

China is one of the fastest growing markets in our time. Due to globalization and shrinking trade barriers China becomes more and more attractive for foreign investments. How to enter this specific emerging market? The purpose of this book is to analyze the important facts that can lead to success or failure of foreign small and medium-sized enterprises. In order to describe the different strategies of China market entry the Author uses unique projects with a high practical orientation to make the theory applicable.

Book information

ISBN: 9783639808674
Publisher: KS Omniscriptum Publishing
Imprint: AV Akademikerverlag
Pub date:
Language: English
Number of pages: 80
Weight: 127g
Height: 229mm
Width: 152mm
Spine width: 5mm