Publisher's Synopsis
3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits
Three books packed with up-to-the-minute insights into consumer behavior - and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today's shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!
From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt
