Publisher's Synopsis
'Strategies for Innovators' is a case book that covers the entire business life-cycle of innovative firms. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms. Therefore, the book presents a number of carefully selected cases that provide key learnings from successful strategic innovators in various industries. For students it offers insight in challenging management practices, for managers in small and medium-sized firms it provides a consistent strategic understanding for the day-to-day handling of innovation at hand.
