Book (01 Mar 1997)
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This practical guide puts the power of integrating marketing communications to work for small and mid-sized companies. In ten comprehensive but concise and easy-to-read chapters the author outlines approaches for developing the most effective IMC strategies and then tailoring the tactics need to implement them effectively.
| ISBN: | 9780844235837 |
| Publisher: | NTC Business Books |
| Imprint: | NTC Business Books |
| Pub date: | 01 Mar 1997 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 241 |
| Weight: | 550g |
| Height: | 235mm |
| Width: | 147mm |
| Spine width: | 27mm |
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