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Strategic and Competitive Analysis

Strategic and Competitive Analysis Methods and Techniques for Analyzing Business Competition

Paperback (19 Apr 2002)

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Publisher's Synopsis

For Strategic Management courses. Most appropriate at the graduate level/EMBA/MBA courses.

This book comprehensively examines the wide spectrum of techniques involved in analyzing business, competitive data, and information. Twenty-four analytical tools are discussed and evaluated with examples to illustrate their most effective application. Perfect as a supplement to any strategy course.

Book information

ISBN: 9780130888525
Publisher: Pearson Education
Imprint: Pearson
Pub date:
DEWEY: 658.47
DEWEY edition: 21
Language: English
Number of pages: 457
Weight: 921g
Height: 253mm
Width: 202mm
Spine width: 28mm