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Strategic Perspective on the Marketing of Information Technologies

Strategic Perspective on the Marketing of Information Technologies - Advances in Telecommunication Management

Hardback (01 Jul 1994)

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Publisher's Synopsis

This volume is devoted to studies in the field of strategy in the marketing of information technologies. The topics covered include the strategic importance of information technology and the strategic implications of structural analysis in a telecommunication market.

Book information

ISBN: 9781559383875
Publisher: Emerald Group Publishing Limited
Imprint: JAI Press
Pub date:
DEWEY: 384.0431
DEWEY edition: 22
Language: English
Number of pages: 300
Weight: 528g
Height: 230mm
Width: 156mm
Spine width: 14mm