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Strategic Marketing in Practice and Analysis and Decision

Strategic Marketing in Practice and Analysis and Decision Case Study - CIM Tutorial Text.

6th Edition

Paperback (29 Sep 2004)

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    Publisher's Synopsis

    Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples. BPP liaises closely with examiners to ensure complete syllabus coverage.

    Book information

    ISBN: 9780751716177
    Publisher: BPP Professional Education
    Imprint: BPP Professional Education
    Pub date:
    Edition: 6th Edition
    DEWEY: 658.802
    DEWEY edition: 22
    Number of pages: 519
    Weight: -1g
    Height: 292mm
    Width: 206mm

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