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Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations

7th Edition

Paperback (08 Nov 2007)

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Publisher's Synopsis

For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Book information

ISBN: 9780131753723
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 7th Edition
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 504
Weight: 920g
Height: 241mm
Width: 181mm
Spine width: 24mm