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Strategic Marketing Problems

Strategic Marketing Problems Cases and Comments

Paperback (01 Dec 1994)

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Publisher's Synopsis

Designed to help students develop decision-making skills in marketing, this text introduces both the concepts and tools useful in structuring and solving marketing problems. An instructor's manual is also available (0-13-181942-9).

About the Publisher

Prentice Hall

Book information

ISBN: 9780131817692
Publisher: Prentice Hall
Imprint: Prentice Hall
Pub date:
Number of pages: 660
Weight: 1273g
Height: 255mm
Width: 205mm