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Strategic Marketing Problems

Strategic Marketing Problems Cases and Comments

7th Edition, Annotatated sic instructor's Edition

Book (01 Jan 1995)

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Publisher's Synopsis

Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provi

Book information

ISBN: 9780131819429
Publisher: Prentice-Hall
Imprint: Prentice-Hall
Pub date:
Edition: 7th Edition, Annotatated sic instructor's Edition
DEWEY: 658.802
DEWEY edition: 20
Language: English
Number of pages: 738
Weight: 0g
Height: 0mm
Width: 0mm