9th Edition
Hardback (02 Aug 2000)
Not available for sale
Out of stock
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.
| ISBN: | 9780130276612 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 02 Aug 2000 |
| Edition: | 9th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 21 |
| Number of pages: | 729 |
| Weight: | 1731g |
| Height: | 279mm |
| Width: | 216mm |
| Spine width: | 30mm |
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