Paperback (16 Dec 1999)
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Out of stock
Presents an Australasian adaptation of the successful "US Strategic Marketing" text by acclaimed author David Cravens. This work gives students and lecturers a comprehensive strategic approach to marketing management in the Pacific region. It uses localised case material and research data, along with a redevelopment of the Cravens frame.
| ISBN: | 9780074705889 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Dec 1999 |
| Weight: | 859g |
| Height: | 240mm |
| Width: | 179mm |
| Spine width: | 29mm |
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