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Strategic Marketing Management

Strategic Marketing Management Planning and Control, 2001-2002 - The Official CIM Coursebook

Paperback (23 Aug 2001)

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    Publisher's Synopsis

    This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner

    Book information

    ISBN: 9780750653138
    Publisher: Butterworth-Heinemann
    Imprint: Butterworth-Heinemann
    Pub date:
    DEWEY: 658.802
    DEWEY edition: 21
    Number of pages: 293
    Weight: 810g
    Height: 210mm
    Width: 297mm

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