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Strategic Marketing Management

Strategic Marketing Management Planning and Control, 2003-2004 - CIM Coursebook

Paperback (01 Jul 2003)

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Publisher's Synopsis

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

Book information

ISBN: 9780750659659
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.802
DEWEY edition: 22
Number of pages: 289
Weight: 1000g
Height: 297mm
Width: 210mm