Paperback (12 Oct 1994)
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Out of stock
This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms.
| ISBN: | 9780750622806 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 12 Oct 1994 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Weight: | -1g |
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