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Strategic Marketing Management 2000-2001

Strategic Marketing Management 2000-2001 Planning and Control - CIM Workbook

Paperback (30 Jun 2000)

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Publisher's Synopsis

This volume is designed for students taking the Planning and Control module of the CIM Diploma. It is revised to match the 2000 syllabus and includes examination papers, a glossary of key terms, questions, activities and highlighted key points.

Book information

ISBN: 9780750649261
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 273
Weight: -1g