Paperback (19 Aug 1999)
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Out of stock
Strategic Marketing Management has been specifically written for students studying for the CIM Diploma. Written to help you pass first time, the text layout is lively and interactive. Each unit follows the same structure to help make learning easier.
| ISBN: | 9780750643597 |
| Publisher: | Butterworth-Heinemann |
| Imprint: | Butterworth-Heinemann |
| Pub date: | 19 Aug 1999 |
| DEWEY: | 658.8 |
| DEWEY edition: | 21 |
| Number of pages: | 326 |
| Weight: | 910g |
| Height: | 297mm |
| Width: | 210mm |
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