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Strategic Marketing Management 1998-99

Strategic Marketing Management 1998-99 Planning and Control, Analysis and Decision - The CIM Student Workbook Series. Diploma

New Edition

Paperback (15 Jun 1998)

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Publisher's Synopsis

Strategic Marketing Management has been specifically written for students studying for the CIM Diploma. Written to help you pass first time, the text layout is lively and interactive. Each unit follows the same structure to help make learning easier.

Book information

ISBN: 9780750640275
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
Edition: New Edition
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 302
Weight: 890g
Height: 297mm
Width: 210mm