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Strategic Marketing Management 1997-98

Strategic Marketing Management 1997-98 Planning and Control, Analysis and Decision - The Marketing Series.

Paperback (01 Jun 1997)

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Publisher's Synopsis

Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam.

Book information

ISBN: 9780750635813
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.8
DEWEY edition: 21
Weight: -1g