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Strategic Marketing Management 1996-97

Strategic Marketing Management 1996-97 Planning and Control, Analysis and Decision - The Marketing Series

New Edition

Paperback (01 Oct 1996)

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Publisher's Synopsis

Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.

Book information

ISBN: 9780750629140
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
Edition: New Edition
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 371
Weight: -1g